7 Original Heroes

The 7 Original Heroes of the Movement

A lot can be said for the work that the pioneers in the movement to bring awareness about the food we eat; what works and why, and what doesn’t. These doctors have paved the way creating a vast amount of scientific proof that we have been unknowingly killing ourselves.

Please keep an open mind, an open heart and increase your knowledge so you can help yourself and those you care about improve their quality of life.

Enjoy what we’ve put together honoring the 7 Original Heroes of the Whole Food, Plant-Based Lifestyle Movement.


Featured Hero:   Dr. Dean Ornish

Photo Courtesy of The Center for Mind Body Medicine

“We’ve found that when you change your lifestyle, it changes your gene expression.” Dr. Ornish claims, “it turns on your good genes, turns off your bad genes and down-regulates the genes that cause heart disease, diabetes, prostate cancer, breast cancer, colon cancer.” A plant-based diet paired with moderate exercise, meditation and love, says Dr. Ornish, has the potential to lengthen chromosomes’ telomeres by a significant degree.

–>Click here to read more.


Featured Hero:   Dr. Michael Greger

In his lectures, videos and writings about nutrition, Dr. Greger works to persuade people to change their eating habits from a Western pattern diet to a whole foods, plant-based diet. It is this shift, he says, that can help prevent and reverse a host of chronic diseases. It is because of this that he is critical of other doctors for not encouraging their patients to adopt plant-based diets and avoid animal-based products, and the US government for giving watered down advice about healthy eating in a bid to protect the economic interests of nutritionally unhealthy food producers.

–>Click here to read more.


Featured Hero:   Dr. Joel Fuhrman

Dr. Fuhrman’s practice is based on a nutrition-based approach to obesity and chronic disease, also known as a nutritarian or restrictive diet. He has written several books promoting his dietary approaches, and runs his own line of nutrition-related products; including his book, Eat to Live, that was on the New York Times bestseller paperback list for 90 weeks. Written to assist everyday Americans improve their blood pressure, cholesterol, and much more, Dr. Fuhrman’s six-week plan demonstrates that foods high in nutrients and low in calories allow people to feel fuller for longer. A vegetarian, vegan, low-salt, low-fat and gluten-free diet, Dr. Fuhrman’s nutritarian diet unleashes the body’s ability to heal, achieve optimal weight and slow the ageing process.


Featured Hero:   Dr. T. Colin Campbell

Eat Less Animal Protein

Dr. Thomas Colin Campbell (also known as T. Colin Campbell) is an American biochemist who specializes in the effect of nutrition on long-term health. Dr. Campbell explored the relationship between nutrition and cancer, heart, and metabolic diseases. The study was described by The New York Times as “the Grand Prix of epidemiology”. He is known in particular for research, derived in part from the China study, that appears to link the consumption of animal protein with the development of cancer and heart disease. He argues that casein, a protein found in milk from mammals, is “the most significant carcinogen we consume”. He told the New York Times: “The idea is that we should be consuming whole foods. We should not be relying on the idea that genes are determinants of our health. We should not be relying on the idea that nutrient supplementation is the way to get nutrition, because it’s not. [Rather], plant-based foods.”


Featured Hero:   Dr. Caldwell Esselstyn

Dr. Esselstyn authored Prevent and Reverse Heart Disease, in which he argued for a low-fat, whole foods, plant-based diet that avoids all animal products and oils, and reduces or avoids soybeans, nuts and avocados. Dr. Esselstyn’s diet has been advocated by former US President Bill Clinton.

Dr. Esselstyn promotes a diet designed to prevent coronary disease and cardiovascular disease. The diet excludes all animal products and oils, and prioritizes foods such as fruits, vegetables, pasta and cruciferous vegetables. He was one of the doctors featured in the 2011 documentary Forks Over Knives


Featured Hero:   Dr. Neal Barnard

In 1985, Dr. Barnard founded the Physicians Committee for Responsible Medicine (PCRM) in a bid to promote preventative medicine. By 2016, the organization had over 150,000 members, including 12,000 physicians and reported revenues of more than $20 million. As PCRM president, Dr. Barnard leads programs advocating for preventative medicine, good nutrition and high ethical standards in research.

In 2015, Dr. Barnard founded the nonprofit Barnard Medical Center where board-certified physicians, nurse practitioners, and registered dietitians provide complete primary care. The Center also works with patients to tackle the causes of illness, focusing extra attention on improving health through prevention and nutrition. Taking advantage of years of research conducted by the Physicians Committee research team and other researchers, the center pioneers an approach to medicine and nutrition that helps prevent and reverse serious health problems like obesity, diabetes, heart disease, high blood pressure, elevated cholesterol, migraines, and arthritis.


Featured Hero:   Dr. John A. McDougall

Photo Courtesy of AB Quotes

A physician and nutrition expert who teaches better health through vegetarian cuisine, John A. McDougall, MD has been studying, writing, and speaking out about the effects of nutrition on disease for over 50 years. The McDougalls founded the nationally renowned McDougall Program in Santa Rosa, CA where medical miracles occur through diet and lifestyle changes.

Dr. McDougall has recently co-authored AB 1478, a bill asking for even more informed consent for the people of the state of California. One part of this bill requires doctors to tell patients that heart surgery does not save lives in most cases and that diet is a real answer.

The second part requires doctors to tell patients that common medications for type-2 diabetes increase their risk of dying and that diet will help them greatly. The bill is in committee now. Dr. McDougall has been said to wonder if there will be any negative repercussions for himself from colleagues when AB 1478 is passed into law.


We are honored to recognize all of the 7 Original Heroes of the Whole Food, Plant-Based Movement for their dedication to changing the state of medicine by eliminating chronic illness, pain and preventing diseases that some would have us believe are the nature of what human-kind must suffer.


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